3. What recommendations would you make to their senior marketing executives going forward? What should they be sure to do with their marketing?

The recommendation I would make:

First of all, Samsung should pursue the investment in technology and innovation. This strategy will help the company to keep and increase its position and as one of the barrier against the heated competition. However, they also need to find more diverse employees from other industries such as interior designing, fashion, education, waste management and luxury wine. Because these people will be able to provide out of the box idea such as how people use the luxury life style, social responsibility, new trend and the places that help Samsung improve its brand’s look.

Besides this strategy, it should use other strategy such as Corporate Social Responsibility, environment and community sharing events and education and sport sponsor. These activities will help to differentiate the company in a sense that  we are not only the leading electronic corporation but also the entity that  values the power of community living for now and future. We stay here for the sustainability of every one.  Another aggressive strategy I would recommend is to improve the Logo and theme of the company. Since the logo had been last for many decades with minimal change, it hardly changed some consumers’ perception. They may still think Samsung is a budgeting brand and conventional technology. We need to change their view toward the company’s brands.

 Marketing team should evaluate the performance of each product category if it is in the way that the company want to be and if Samsung can take more market share. This can be achieved by making marketing survey, brand evaluation and if possible tracking the profit margin in response to the investment and marketing effort that Samsung has put. Then, the team should decide if it should sell or keep specific kinds of products so that it won’t divert the brand position. Furthermore, by doing so, it will help the company to grow further and know how to get more market shares. Marketing campaign should be made customizable i.e. it suits to the customers’ preference in its strategic region.

Lastly, it should network more with other high tech sectors, industries and companies. This strategy also helps Samsung to gain more awareness, company’s strength and stand point, perception, and assessment to more technology,  the technology that it may not be able to invest in house. If the idea of some company really unseen and highly potential, Samsung should grasp the opportunity by purchasing the idea and buying that company. Lastly, Samsung should create tech-idea and business competitions that can be joined by many talents around the world to explore more aggressive and young idea s.

They should be sure to do with their marketing are:

As you all know that Samsung  is one of the most respected and successful global brands. It has gained a reputation among the customers worldwide. Many popular TV commercials are offered by this company. Nevertheless Samsung has some helplessness. As the consumer market continues to increase, Smsung is now facing a much stiffer competition in the world market, which has initiated a very good possibility that Samsung falls short of surviving in the market and sure that Samsung is very ensure of quality to use. As a market leader, this company should put in some changes in their marketing strategy.(by. TONHA YIM=5317193016)

Posted in: SAMSUNG Case Studies(MBA)