3. What the recommendations would you make to senior marketing executives going forward? What should the company be sure to do with its marketing?

As the recommendation to the marketing executives, we would ask them to become more aggressive and creative in making change and operate with other relating divisions to launch the promotion or marketing strategies that work together.

 Those strategies can be :

1.     Give special promotion to sell out he outdated products

2.     Make the marketing survey regarding the current consumer’s preference towards Sony’s product versus other competitor’s and analyzing the result

3.     Ask marketing executives from Music, Digital Music Players, and Gadget businesses to meet and discuss how to overcome the piracy problems

4.     Redesign the web and work with Music division of how to create pricing strategy for music download

5.     Buy and/or partner with other leading hardware and web development business to search more innovation and creative idea for launching new products.(BY. TONHA YIM)

Posted in: Sony Case Studies(MBA)