1.What have been the key success factors for Samsung?

The key success factors for Samsung as follows:            

1. / Samsung LCD’s success factors during past 10 years are analyzed. In order to maintain the Global Top position, we must maintain

-Capability of Market Creation

-Technology Innovation

-Capital Power

2. / LCD industry is entering the Second Round with higher entry level. Only those who can afford the change can survive the new competition in the second round.

3. / Samsung LCD will maintain 1 position in post-LCD business through extensive R&D in AMOLED.

Since its founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: Economic contribution to the nation, Priority to human resources, Pursuit of rationalism. Each slogan represents significant moments in SAMSUNG’s history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse.

In many evident said that: 1990's, SAMSUNG transformed its mission statement to keep pace with its growing global operations, rapid changes in the world economy, and escalating competition from well established rivals.

SAMSUNG management philosophy represents its strong determination to contribute directly to the prosperity of people all over the world. The talent, creativity and dedication of SAMSUNG people are key factors to its efforts, and the strides they've made in technology offer endless possibilities to achieve higher standards of living everywhere.

SAMSUNG management believes that the success of SAMSUNG contributions to society and to the mutual prosperity of people across national boundaries truly depends on how they manage their company. SAMSUNG goal is to create the future with its customers.

So it is doubly welcome to hear Samsung Electronics Co. has developed the world's first 60-nanometer, 8-gigabit NAND flash memory chip and 80-nanometer, 2-gigabit DDR2 DRAM chip. It demonstrated once again Korea's technological prowess as a global IT power. Samsung's latest feat is especially meaningful, as the company not just sharply upgraded the memory chip technology but solidified Korea's control of the world market. The technology is all but revolutionary: a small memory card applied by 60-nano, 8-Gb NAND flashes can store 1.02 million pages of a newspaper, 16 hours of movies and 4000 MP3 music files. It surpasses Intel Corp., the world's leading semiconductor maker, which remains at the 65-nano level. The 80-nano, 2-Gb DDR2 DRAM chips have also upset the prevailing industry view, by expanding the capacity through just designing and processing technologies.

Behind Samsung's success is keen insight into the industry's future direction and bold investment in manpower and technology, which should serve as a role model for other Korean businesses.

One of the fastest growing profit and innovation centers of the global technology giant. Today, Samsung is the world's second largest semiconductor company behind Intel Corp, with over a third of the company’s $US56.7 billion global revenues (2005) generated by the semiconductor business.

The Korean powerhouse, showing no signs of slowing down, currently holds #1 global market share in 3 major memory products DRAM, SRAM and NAND Flash, and Samsung’s Semiconductor Business is pleased to be enjoying an era of unprecedented growth in this important technology area.

Samsung’s efforts to develop its human resources and attract the world’s smartest innovators, inventors and designers are fundamental to our success in creating the next technology.

Samsung attracts and retains some of the brightest and smartest in the global technology industry, offering opportunities for international growth, development and education of its staff in 120 offices across 57 countries through international work placements, scholarships and postgraduate study opportunities.

From its inception as small export business in Taegu, Korean, and Samsung has grown to become one of the world’s leading electronics companies, specializing in digital appliances and media, Semiconductors, memory, and system integration. Today Samsung innovative and top quality products and processes are world recognized.  This timeline captures the major Milestones in Samsung history; showing how the company expanded its product lines and reach, grew its revenue and market share, and has followed its mission of marketing life better for consumers around world.

A company’s success is measured not only by business achievements, but also by how well its serves its community, protects our planet’s resources, and makes a difference in people’s lives. Samsung embraces its responsibility to contribute as a good citizen, taking action around the world to foster a better society, protect and improve the environment, and strengthen our communities.

Samsung is comprised of companies that are setting new standards in a wide range of business, from electronics to financial services, from chemicals and heavy industries to trade and services. They share a commitment to creating innovative, high quality products and services that are relied on every day by millions of people and businesses around the world.

Creativity, collaboration and excellence are the hallmarks of leadership at Samsung. By attracting the world’s most talented managers and continuously evolving our company’s culture to support them, and improve the everyday lives of our customers.(BY.TONHA YIM)

Posted in: SAMSUNG Case Studies(MBA)