1. What have been the key success factors for Sony?

Sony Case Studies

Sony is one of the most successful Japanese companies that has built the brand through innovation and outstanding quality. Just like Toyota, Sony has worldwide brand recognition; people often pay premium for Sony brand which ranges from computers to entertaining tools and devices. Since 1957, the time that the company introduced first pocket-sized radio transistor to the world, it has been continuously come up with a unique idea of how to be the first mover in making life much more enjoyable and valuable. During the leadership of Akio Morita, Sony reached many remarkable achievements both in term of product development and marketing communication. Furthermore, the acquisitions of CBS in 1988 and Columbia Pictures in 1989 have helped to advance the position of the company as one of the leading media and entertaining industry. They add the synergy since they are in the relating businesses that can add value to each other, just like Columbia Pictures using the sound and music produced from CBS and sound devices from Sony.

With market and sales expansion, the products have reached million customers and hundred million dollars for profits. The success is also contributed by the effective marketing. Long before the sales drop in 2005, marketing was seen as the main driver of the company to communicate between the company and the customers.

With long standing in the market and the ability to raise funds both locally and internationally, Sony can win other rivalries in the market technically and financially. Technically, it has long experiences and tactics in inventing the hardware and software. Financially, it can raise funds in large amount from borrowing or shares issuing from local and foreign investors to support for the production, expansion and other project finances.

Sony has a lot of products to entertain the world. Home entertaining, photograph professionals, communication electronics, media and digital devices are all offered by the company. In each of product category, Sony brand always ranges among the best sellers and trusted quality.

Moreover, its factories in strategic locations such as in Japan, US, and Asia are the best locations that can attract talents and the locations that people believe to be the best place to buy the product. The development of the production process and development into large scale can be quickly developed and adopted. They have ready developed structure, supply chain, logistics and highly trained human resources.

Above are all the factors that lead Sony to be one of the successful conglomerates in the world.(BY.TONHA YIM)

Posted in: Sony Case Studies(MBA)