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The recommendation I would make:First of all, Samsung should pursue the investment in technology and innovation. This strategy will help the company to keep and increase its position and as one of the barrier against the heated competition. However, they also need to find more diverse employees from other industries such as interior designing, fashion, education, waste management and luxury wine. Because these people will be able to provide out of the box idea such as how people use the luxury life style, social responsibility, new trend and the places that help Samsung improve its brand’s look. Besides this strategy, it should use other strategy such as Corporate Social Responsibility, environment and community sharing events and education and sport sponsor. These activities will help to...
Monday, November 7, 2011
2.Where is Samsung vulnerable? What should they watch out for?
Samsung vulnerable are:Samsung’s weaknesses such as a lack of innovation, a fear driven culture and weak smart phones. While Sony became a household name through innovations such as the transistor radio and the Walkman, Samsung’s strength lies in disciplined manufacturing and playing catch up. They called for more tolerance, diversity, communication and creativity. All are traditional weak areas. They might be weak when it comes to the consumer devices they produce, but when you look at their R&D you see that their strength lies in scientific development, not in stylish consumer products. Developing a Samsung is not an innovative path to wander down and Samsung management knows this though some of their PR people have spouted any number of notions in the past. Having a piece of most cool...
1.What have been the key success factors for Samsung?
The key success factors for Samsung as follows: 1. / Samsung LCD’s success factors during past 10 years are analyzed. In order to maintain the Global Top position, we must maintain-Capability of Market Creation-Technology Innovation-Capital Power2. / LCD industry is entering the Second Round with higher entry level. Only those who can afford the change can survive the new competition in the second round.3. / Samsung LCD will maintain 1 position in post-LCD business through extensive R&D in AMOLED.Since its founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: Economic contribution to the nation, Priority to human resources, Pursuit of rationalism. Each slogan...
3. What the recommendations would you make to senior marketing executives going forward? What should the company be sure to do with its marketing?
As the recommendation to the marketing executives, we would ask them to become more aggressive and creative in making change and operate with other relating divisions to launch the promotion or marketing strategies that work together. Those strategies can be :1. Give special promotion to sell out he outdated products2. Make the marketing survey regarding the current consumer’s preference towards Sony’s product versus other competitor’s and analyzing the result3. Ask marketing executives from Music, Digital Music Players, and Gadget businesses to meet and discuss how to overcome the piracy problems4. Redesign the web and work with Music division of how to create pricing strategy for music download5. ...
2. Where is Sony vulnerable? What should it watch out for?
What Sony is vulnerable to is the inside problems. It becomes slow in launching new product innovation. In today business, if we cannot walk ahead and stand still, it is equivalent as we walk backward. By doing nothing besides promoting the existing products, it is wasting the company’s resources such as money and time. It is conservative in producing the new thing which means it is opening the door for the competitors to come in. And these reasons make the Apple and Palm Computing to win the consumers and take away the company’s market shares. Others from Japan, Korea, Taiwan and China are appearing in front of Sony to punch the out dated products from retail stores.
Being conservative is a clear thing to failure but the company still has another big internal problem, the breakup of corporate...
1. What have been the key success factors for Sony?
Sony Case Studies
Sony is one of the most successful Japanese companies that has built the brand through innovation and outstanding quality. Just like Toyota, Sony has worldwide brand recognition; people often pay premium for Sony brand which ranges from computers to entertaining tools and devices. Since 1957, the time that the company introduced first pocket-sized radio transistor to the world, it has been continuously come up with a unique idea of how to be the first mover in making life much more enjoyable and valuable. During the leadership of Akio Morita, Sony reached many remarkable achievements both in term of product development and marketing communication. Furthermore, the acquisitions of CBS in 1988 and Columbia Pictures in 1989 have helped to advance the position of the company...
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